The Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)
January 10, 2019NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, but […]
Read MoreThe Entity & Language Series: Translation and Language APIs Impact on Query Understanding & Entity Understanding (4 of 5)
July 2, 2018NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that the shift to […]
Read MoreThe Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)
June 22, 2018NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. […]
Read MoreInternational ASO Article 3: Execution – Nitty-Gritty Details About Keyword Research, Metadata Submission & Verification for ASO (3/3)
May 4, 2018By: Kathryn Hillis & Cindy Krum International App Store Optimization (ASO) can be quite complicated, so it is important to know what you are getting yourself into. This is the third article in a four-part International ASO series that walks through the high-level concepts and nitty-gritty details you need to know when creating and implementing an International […]
Read MoreThe Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)
April 20, 2018NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new […]
Read MoreThe Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)
April 11, 2018NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of […]
Read MoreMobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4
March 5, 2018By: Cindy Krum Many technologists theorize that people will look back on the time period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of the business are approached, and the big tech companies, Apple, […]
Read MoreSEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive
February 16, 2018By: Cindy Krum Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to […]
Read MoreMobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4
By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, or […]
Read MoreMobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4
February 2, 2018By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in this […]
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