Enterprise-Level International ASO in iTunes App Store & Google Play (2/4)

By: Kathryn Hillis (@k_hlls) With help from Cindy Krum (@suzzicks) & Emily Grossman (@goutaste) As with all App Search Optimization (ASO), International ASO is an evolving discipline. Neither the Apple App Store or the Goole Play Store have shared the nuances of their internal app store search algorithms, so a lot of what we know […]

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Understanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO

By: Cindy Krum Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About a month ago, Google made an announcement that indicated potential delays in launching Mobile-First Indexing; and if casual comments at conferences are any indication […]

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Understanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO

By: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]

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Understanding Mobile-First Indexing (1/3): The Immediate Impact on SEO

By: Cindy Krum Google’s Mobile-First Indexing announcement has generated a lot of discussion, but no one seems too concerned just yet. This might be because Google has been touting various enterprise-wide ‘Mobile-First’ initiatives for over a year, but it could also be because Google appears to have changed their procedure for launching updates, or at […]

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Chrome & Firefox Updated Security Alerts for HTTP Pages

By: Ashley Berman Hale How Chrome & Firefox Will Change the Treatment of HTTP Pages that Collect Passwords  In January of this year, (2017) Chrome & Firefox will begin showing ‘non-secure’ symbols in the address bar of HTTP pages that request that include a user login. Chrome will also add the notation on pages that […]

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