The Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)

FacebookTwitteremailBufferLinkedin By: D Nyagolova &  Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. In the past, Google used language as a primary defining element, to determine the correct search results for a query, potentially even to […]

Read More

The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

FacebookTwitteremailBufferLinkedin By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new interface with faster access to ‘Conversation Mode,’ Google Translate on Android switched to server-side functionality that allows it to be invoked and work […]

Read More

The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)

FacebookTwitteremailBufferLinkedin By: Cindy Krum  Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of the different user-agent seems like a gross oversimplification. It is very unlikely that Google would need more than two years just to change […]

Read More

Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum  Many technologists theorize that people will look back on the time-period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of business are approached, and the big tech companies, Apple, Google (Alphabet), […]

Read More

Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, […]

Read More

Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in […]

Read More

Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Article 1 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum  In the past month or so, there have been some significant signals that Google is getting much closer to launching the Mobile-First Index, but there have also been some other potential signals that Mobile-First Indexing may coincide with or support a much larger shift from Google. This is all good news, […]

Read More

Enterprise-Level International ASO in iTunes App Store & Google Play (2/4)

FacebookTwitteremailBufferLinkedin By: Kathryn Hillis & Cindy Krum  As with all App Search Optimization (ASO), International ASO is an evolving discipline. Neither the Apple App Store or the Goole Play Store have shared the nuances of their internal app store search algorithms, so a lot of what we know is based on experimentation, trial and error, and case […]

Read More

Understanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO

FacebookTwitteremailBufferLinkedinBy: Cindy Krum Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About a month ago, Google made an announcement that indicated potential delays in launching Mobile-First Indexing; and if casual comments at conferences are any indication […]

Read More

Understanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO

FacebookTwitteremailBufferLinkedinBy: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]

Read More