Monitoring Music Rankings & IP in Google Search Results

Many artists, musicians and even streaming platforms know that tracking and optimizing their search result can be very powerful for driving fan interactions, attendance, streams and viewing of on and offline performances. If you are trying to track music related queries, or stay on top of your online reputation, that can be hard. There are […]

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Capturing Changes to Hotel Rankings Over Time for SEO

Ever since Google introduced their hotel rankings and search engine, SEO for hotel chains and independent hotels has become much more difficult. The Google Hotels utility tends to rank well, but is not based on traditional organic search engine optimization ranking factors. It is a mix of paid and organic ranking factors, and also derived […]

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How To Test Mobile Search Results for a Interesting Finds in the SERPerator

Interesting Finds are a type of Google asset that can rank in a search result. They place a set of three or four articles on topics that are adjacent but not 100% related to the query that has been submitted; sometimes they only appear to include relevant modifiers along with the main keywords in the […]

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How To Test Mobile Search Results for a Knowledge Graph in the SERPerator

Knowledge Graph is a big deal in SEO, especially when it comes to ‘position-zero’ results taking SERP viability from traditional blue links to websites. This can be frustrating, unless Knowledge Graph rankings are what you were going for in SEO. Building towards Knowledge Graph entries is growing in terms of how SEO’s view their ability […]

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How to Find & Track Fraggles in Your SEO Efforts

Fraggles are another type of Google-formatted Rich Result that can rank in a search result. Fragment is a term that we coined, to describe when Google combines a fragment of text from a page with a link to a handle, or jump link on the page. We have written and spoken at length about Fraggles, […]

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Tracking Recipes & Food SEO Results in the SERPerator

SEO optimization for food and recipes can be especially complex because there are so many different kinds of results that can come into the SERP, when someone searches for food. In the query below, you can see that a search for ‘fried ice cream’ brings up a Knowledge Graph, video carousel, a Recipe Pack, Map […]

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How To Track ‘How To’ Rich Results in SERPS Using the SERPerator

In the past year or so, Google has been encouraging ‘questions and answers’ formatted content, and a step by step tutorials. This seems to be part of their larger goal of becoming an Answer Engine, rather than just a search engine, but many SEOs are finding that this kind of content tends to rank well, […]

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How to Track People Also Ask (PAA) Including Site-Specific PAA with MobileMoxie

People Also Ask results, also called PAAs have been around in the Google search results for awhile now. People Also Ask results can be very interesting, because they may give us insight into how people are thinking about and searching for things related to our content. Many companies have developed strategies to gain visibility within […]

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How To Test Mobile Search Results for a Featured Snippet in the SERPerator

The growth of Featured Snippets over the past few years has been one of the biggest changes that SEOs have had to adapt to in the history of the discipline, and they continue to evolve. Now, Featured Snippets are finally tracked in Google Search Console, with a position number, which is a big deal. Previously, […]

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How To Test Mobile Search Results for a Map Pack Ranking in the SERPerator

More than one-third of mobile queries are reported to have an offline local intent. These kinds of searches can return a Map Pack, a Google My Business (GMB) single or a main company website can rank at the top, but what ranks will have a direct impact on where you can expect to receive the […]

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