How to Find & Track Fraggles in Your SEO Efforts

Fraggles are another type of Google-formatted Rich Result that can rank in a search result. Fragment is a term that we coined, to describe when Google combines a fragment of text from a page with a link to a handle, or jump link on the page. We have written and spoken at length about Fraggles, […]

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Tracking Recipes & Food SEO Results in the SERPerator

Search optimization for food and recipes can be especially complex because there are so many different kinds of results that can come into the SERP any time someone searches for food. In the query below, you can see that a search for ‘fried ice cream’ brings up a Knowledge Graph, video carousel, a Recipe Pack, […]

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How To Track ‘How To’ Rich Results in SERPS Using the SERPerator

In the past year or so, Google has been encouraging ‘questions and answers’ formatted content, and a step by step tutorials. This seems to be part of their larger goal of becoming an Answer Engine, rather than just a search engine, but many SEOs are finding that this kind of content tends to rank well, […]

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How to Track People Also Ask (PAA) Including Site-Specific PAA (from FAQ Schema) with the MobileMoxie SERPerator

People Also Ask results, also called PAAs have been around in the Google search results for a while now. People Also Ask results can be very interesting, because they may give us insight into how people are thinking about and searching for things related to our content. Many companies have developed strategies to gain visibility […]

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How To Test Mobile Search Results for a Featured Snippet in the SERPerator

The growth of Featured Snippets over the past few years has been one of the biggest changes that SEOs have had to adapt to in the history of the discipline, and they continue to evolve. Now, Featured Snippets are finally tracked in Google Search Console, with a position number, which is a big deal. Previously, […]

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How To Test Mobile Search Results for a Map Pack Ranking in the SERPerator

More than one-third of mobile queries are reported to have an offline local intent. These kinds of searches can return a Map Pack, a Google My Business (GMB) single or the main company website can rank at the top, but what ranks will have a direct impact on where you can expect to receive the […]

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Tracking TV & Movie Rankings & Exposure in Google with the MobileMoxie SERPerator

Entertainment is a big deal, but it is definitely changing. Cable and newspaper subscriptions are down, while on-demand and online subscriptions are up. People are now getting their content online much more often, and they feel more empowered to pick and choose, to consume their entertainment whenever they want.  As more and more entertainment moves […]

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How To Test Mobile Search Results for Video in the SERPerator

After searches for local businesses, entertainment-oriented queries are the second highest type of query on mobile, and they are growing. People search for all different kinds of entertainment on mobile devices, including apps, books, and music, showtimes, but the most common type of entertainment that people consume on their phones and tablets is video content. […]

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How to Monitor Your Google My Business (GMB) in the Page-oscope

If you are a local business, it is important to keep a close eye on your Google My Business page accessed from Google Maps or in the Google Local Pack results. This is the detailed landing page that Google links to from map rankings in a mobile search result. The landing page had business information […]

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How To Set Up a Regular Landing Page Test in the Page-oscope

Landing pages are critical for great PPC campaigns, ad campaigns, and even SEO. The problem is that many companies still test their landing pages on desktop computers or laptops, but forget to test on mobile phones, even when the people who built them say that they are built in a responsive design, adaptive design, or […]

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