How to Set-Up WebPageTest to Evaluate Technical SEO
July 25, 2021WebPageTest and Technical SEO This article is an instructional guide to help you accurately test load time using WebPageTest.org. It is a supporting tutorial that is part of the MobileMoxie Technical SEO Article Series. In May 2021, Google released one of their biggest algorithm updates after the roll-out of Mobile-First Indexing, announcing that load time […]
Read MoreHow to Optimize Robot Instructions for Technical SEO
July 22, 2021Robot.txt, On-page Robot Instructions & their Importance in SEO Crawling, indexing, rendering and ranking are the 4 basic elements of SEO. This article will focus on how robot instructions can be improved to have a positive site-wide impact on SEO and help you manage what pages on your website should and should not be indexed […]
Read MoreWebinar: Mobile-First Indexing: What Got You There, Won’t Get You Here
September 17, 2020At MobileMoxie, we believe that Google’s Launch of Mobile-First Indexing enabled them to change the organization of their index, which in turn, is changing the look and feel of most search results – especially on mobile. This presentation focuses on the very important data that is not representative in most SEO analytics, but that can […]
Read MoreLooking at SEO with the Paradigm of the Future – Webinar
June 30, 2020Often, it is just as important to be able to predict or anticipate the future, as it is to be able to assess and diagnose a current situation. this is one of my favorite talks that I have ever done because it reviews some of the predictions that I have made over the course of […]
Read MoreWebinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console
November 21, 2019Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]
Read MoreWebinar: Fraggles, Mobile-First Indexing & the SERP of the Future
July 30, 2019Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]
Read MoreWebinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You
March 15, 2019Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles‘ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]
Read MoreWhat the Heck are Fraggles?
February 18, 2019If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970s or early 1980s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]
Read MoreWebinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing
February 16, 2019Mobile-First Indexing is more about Google organizing information around the Knowledge Graph than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. It […]
Read MoreThe Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)
January 10, 2019NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, but […]
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