What the Heck are Fraggles?

If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970’s or early 1980’s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]

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Webinar: Mobile-First Indexing: What Got You There, Won’t Get You Here

At MobileMoxie, we believe that Google’s Launch of Mobile-First Indexing enabled them to change the organization of their index, which in turn, is changing the look and feel of most search results – especially on mobile. This presentation focuses on the very important data that is not Representative in most SEO analytics, but that can […]

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The Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Nyagolova & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, […]

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The Entity & Language Series: Translation and Language APIs Impact on Query Understanding & Entity Understanding (4 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Nyagolova &  Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that the shift to […]

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The Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Nyagolova &  Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. […]

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The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new […]

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The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum  Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of […]

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Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4

  By: Cindy Krum  Many technologists theorize that people will look back on the time-period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of business are approached, and the big tech companies, Apple, Google (Alphabet), […]

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SEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive

By: Cindy Krum Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to […]

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Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4

By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, or […]

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