Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]

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Webinar: Fraggles, Mobile-First Indexing & the SERP of the Future

Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]

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Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You

Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles’ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]

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What the Heck are Fraggles?

If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970’s or early 1980’s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]

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Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

Mobile-First Indexing is more about Google organizing information around the Knowledge Graph, than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. […]

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Webinar: Mobile-First Indexing: What Got You There, Won’t Get You Here

At MobileMoxie, we believe that Google’s Launch of Mobile-First Indexing enabled them to change the organization of their index, which in turn, is changing the look and feel of most search results – especially on mobile. This presentation focuses on the very important data that is not Representative in most SEO analytics, but that can […]

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The Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, but […]

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The Entity & Language Series: Translation and Language APIs Impact on Query Understanding & Entity Understanding (4 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby &  Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that the shift to […]

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The Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby &  Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. […]

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The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new […]

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