International ASO Article 3: Execution – Nitty-Gritty Details About Keyword Research, Metadata Submission & Verification for ASO (3/4)

By: Kathryn Hillis & Cindy Krum  International App Store Optimization (ASO) can be quite complicated, so it is important to know what you are getting yourself into. This is the third article in a four-part International ASO series that walks through the high-level concepts and nitty-gritty details you need to know when creating and implementing an International […]

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The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new interface with faster access to ‘Conversation Mode,’ Google Translate on Android switched to server-side functionality that allows it to be invoked and work within […]

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The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)

By: Cindy Krum  Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of the different user-agent seems like a gross oversimplification. It is very unlikely that Google would need more than two years just to change the […]

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Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4

By: Cindy Krum  Many technologists theorize that people will look back on the time-period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of business are approached, and the big tech companies, Apple, Google (Alphabet), Microsoft, […]

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SEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive

By: Cindy Krum Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to […]

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Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4

By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, or […]

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Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4

By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in this […]

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Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Article 1 of 4

By: Cindy Krum  In the past month or so, there have been some significant signals that Google is getting much closer to launching the Mobile-First Index, but there have also been some other potential signals that Mobile-First Indexing may coincide with or support a much larger shift from Google. This is all good news, however, […]

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Enterprise-Level International ASO in iTunes App Store & Google Play (2/4)

By: Kathryn Hillis & Cindy Krum  As with all App Search Optimization (ASO), International ASO is an evolving discipline. Neither the Apple App Store or the Goole Play Store have shared the nuances of their internal app store search algorithms, so a lot of what we know is based on experimentation, trial and error, and case studies. […]

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Understanding the Basics of International ASO (1/4)

By: Kathryn Hillis & Cindy Krum  App Store Optimization, otherwise known as ASO, is a nuanced skill-set that has escaped the attention of most digital marketers.  However, it can be a critical part of marketing strategy for companies who want to drive app downloads from Google, Google Play and the iTunes App Store. While some aspects of […]

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