How to Monitor Your Google My Business (GMB) in the Page-oscope

If you are a local business, it is important to keep a close eye on your Google My Business page. This is the detailed landing page that Google links to from map rankings in a mobile search result. The landing page had business information including address, phone number, images, star ratings, reviews and other things, […]

Read More

How To Set Up a Regular Landing Page Test in the Page-oscope

Landing pages are critical for great PPC campaigns, ad campaigns and even SEO. The problem is that many companies still test their landing pages on desktop computers or laptops, but forget to test on mobile phones, even when the people who built them say that they are built in a responsive design, adaptive design or […]

Read More

Webinar: Maximizing SEO in a Multi-Lingual Setting – You Are Doing it All Wrong!

Many people are familiar with the basic tenants of international SEO, but there are some important nuances that even good SEO’s miss, when approaching SEO in places where multiple languages are spoken. This webinar is critical viewing for anyone who does international SEO or anyone who does SEO for one site that operates in more […]

Read More

How to Compare Different Mobile Search Queries in the SERPerator

In this blog post, we are going to show you how to hack the SERPerator to do more cool stuff. The default setting for the SERPerator is to compare results on two different phones, but you don’t have to do that – you can also compare two different queries, on the same phone. This is […]

Read More

Webinar: How do Algorithms Rank & Spread Information

Algorithms are complex in their nature, and can be hard to understand, but there are things that make Google’s algorithm especially hard to pin down and replicate. Algorithms are designed to favor content with certain characteristics, and rank it well, and suppress other content if it is missing the positive characteristics, or is heavy with […]

Read More

Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]

Read More

Webinar: Fraggles, Mobile-First Indexing & the SERP of the Future

Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]

Read More

Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You

Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles’ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]

Read More

What the Heck are Fraggles?

If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970’s or early 1980’s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]

Read More

Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

Mobile-First Indexing is more about Google organizing information around the Knowledge Graph, than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. […]

Read More