The Entity & Language Series: Translation and Language APIs Impact on Query Understanding & Entity Understanding (4 of 5)

By: D Nyagolova &  Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that the shift to Mobile-First Indexing took Google more time than they originally expected, partially because they did not anticipate the level of complexity that this shift would […]

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The Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)

By: D Nyagolova &  Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. In the past, Google used language as a primary defining element, to determine the correct search results for a query, potentially even to determine […]

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International ASO Article 3: Execution – Nitty-Gritty Details About Keyword Research, Metadata Submission & Verification for ASO (3/4)

By: Kathryn Hillis & Cindy Krum  International App Store Optimization (ASO) can be quite complicated, so it is important to know what you are getting yourself into. This is the third article in a four-part International ASO series that walks through the high-level concepts and nitty-gritty details you need to know when creating and implementing an International […]

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The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new interface with faster access to ‘Conversation Mode,’ Google Translate on Android switched to server-side functionality that allows it to be invoked and work within […]

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The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)

By: Cindy Krum  Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of the different user-agent seems like a gross oversimplification. It is very unlikely that Google would need more than two years just to change the […]

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Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4

By: Cindy Krum  Many technologists theorize that people will look back on the time-period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of business are approached, and the big tech companies, Apple, Google (Alphabet), Microsoft, […]

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SEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive

By: Cindy Krum Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to […]

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Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4

By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, or […]

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Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4

By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in this […]

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Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Article 1 of 4

By: Cindy Krum  In the past month or so, there have been some significant signals that Google is getting much closer to launching the Mobile-First Index, but there have also been some other potential signals that Mobile-First Indexing may coincide with or support a much larger shift from Google. This is all good news, however, […]

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