International ASO Article 3: Execution – Nitty-Gritty Details About Keyword Research, Metadata Submission & Verification for ASO (3/4)

FacebookTwitteremailBufferLinkedin By: Kathryn Hillis & Cindy Krum  International App Store Optimization (ASO) can be quite complicated, so it is important to know what you are getting yourself into. This is the third article in a four-part International ASO series that walks through the high-level concepts and nitty-gritty details you need to know when creating and implementing an […]

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The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

FacebookTwitteremailBufferLinkedin By: Cindy Krum  All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new interface with faster access to ‘Conversation Mode,’ Google Translate on Android switched to server-side functionality that allows it to be invoked and work […]

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Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum  Many technologists theorize that people will look back on the time-period we are living in now and describe it as a modern Industrial Revolution. Surely the massive expansion of trackable data will create a significant shift in how many aspects of business are approached, and the big tech companies, Apple, Google (Alphabet), […]

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Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, […]

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Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4

FacebookTwitteremailBufferLinkedin By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in […]

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Enterprise-Level International ASO in iTunes App Store & Google Play (2/4)

FacebookTwitteremailBufferLinkedin By: Kathryn Hillis & Cindy Krum  As with all App Search Optimization (ASO), International ASO is an evolving discipline. Neither the Apple App Store or the Goole Play Store have shared the nuances of their internal app store search algorithms, so a lot of what we know is based on experimentation, trial and error, and case […]

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Understanding the Basics of International ASO (1/4)

FacebookTwitteremailBufferLinkedin By: Kathryn Hillis & Cindy Krum  App Store Optimization, otherwise known as ASO, is a nuanced skill-set that has escaped the attention of most digital marketers.  However, it can be a critical part of marketing strategy for companies who want to drive app downloads from Google, Google Play and the iTunes App Store. While some aspects […]

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The ASO Impact of #DeleteUber

FacebookTwitteremailBufferLinkedinAfter accusations that Uber was attempting to profit from airport protests over the weekend, many users deleted the app. Deleting Uber also quickly became a trending hashtag on Twitter (#DeleteUber), where users shared screenshots of them removing both their Uber user accounts and deleting the app itself. Many of those who deleted Uber subsequently downloaded […]

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Understanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO

FacebookTwitteremailBufferLinkedinBy: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]

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Understanding Mobile-First Indexing (1/3): The Immediate Impact on SEO

FacebookTwitteremailBufferLinkedinBy: Cindy Krum Google’s Mobile-First Indexing announcement has generated a lot of discussions, but no one seems too concerned just yet. This might be because Google has been touting various enterprise-wide ‘Mobile-First’ initiatives for over a year, but it could also be because Google appears to have changed their procedure for launching updates, or at […]

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