Mobile-First Indexing or a Whole New Google? How Shopping Might Factor Into the Larger Picture – Article 3 of 4
February 16, 2018By: Cindy Krum E-commerce has always been a cornerstone of SEO. Sellers need to rank well for keywords that are related to the products that they sell so that searchers can find the products and buy them. The switch to Mobile-First Indexing and entity understanding for search could be a huge opportunity for retailers, or […]
Read MoreMobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 4
February 2, 2018By: Cindy Krum In the past couple of years, the internet has seen massive growth in the streaming and downloading of high-quality digital media. This is especially true for legitimately licensed (not pirated), legal, on-demand content including music, podcasts, audiobooks, video, animation and games. There is a lot of money to be made in this […]
Read MoreMobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Article 1 of 4
January 31, 2018By: Cindy Krum In the past month or so, there have been some significant signals that Google is getting much closer to launching the Mobile-First Index, but there have also been some other potential signals that Mobile-First Indexing may coincide with or support a much larger shift from Google. This is all good news, however, […]
Read MoreEnterprise-Level International ASO in iTunes App Store & Google Play (2/3)
November 2, 2017By: Kathryn Hillis & Cindy Krum As with all App Search Optimization (ASO), International ASO is an evolving discipline. Neither the Apple App Store or the Goole Play Store have shared the nuances of their internal app store search algorithms, so a lot of what we know is based on experimentation, trial and error, and case studies. […]
Read MoreUnderstanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO
May 14, 2017By: Cindy Krum Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About a month ago, Google made an announcement that indicated potential delays in launching Mobile-First Indexing; and if casual comments at conferences are any indication […]
Read MoreUnderstanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO
January 29, 2017By: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]
Read MoreUnderstanding Mobile-First Indexing (1/3): The Immediate Impact on SEO
January 25, 2017By: Cindy Krum Google’s Mobile-First Indexing announcement has generated a lot of discussions, but no one seems too concerned just yet. This might be because Google has been touting various enterprise-wide ‘Mobile-First’ initiatives for over a year, but it could also be because Google appears to have changed their procedure for launching updates, or at […]
Read MoreChrome & Firefox Updated Security Alerts for HTTP Pages
January 16, 2017By: Ashley Berman Hale How Chrome & Firefox Will Change the Treatment of HTTP Pages that Collect Passwords In January of this year, (2017) Chrome & Firefox will begin showing ‘non-secure’ symbols in the address bar of HTTP pages that request that include a user login. Chrome will also add the notation on pages that […]
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