How To Set Up a Regular Landing Page Test in the Page-oscope
April 8, 2020Landing pages are critical for great PPC campaigns, ad campaigns, and even SEO. The problem is that many companies still test their landing pages on desktop computers or laptops, but forget to test on mobile phones, even when the people who built them say that they are built in a responsive design, adaptive design, or […]
Read MoreWebinar: Maximizing SEO in a Multi-Lingual Setting – You Are Doing it All Wrong!
Many people are familiar with the basic tenants of international SEO, but there are some important nuances that even good SEO’s miss when approaching SEO in places where multiple languages are spoken. This webinar is critical viewing for anyone who does international SEO or anyone who does SEO for one site that operates in more […]
Read MoreHow to Compare Different Mobile Search Queries in the SERPerator
March 11, 2020In this blog post, we are going to show you how to hack the MobileMoxie SERPerator to do more cool stuff – Specifically, how to compare two different mobile search queries side by side. The default setting for the SERPerator – our Google SERP checker, is to compare results on two different phones, but you […]
Read MoreWebinar: How do Algorithms Rank & Spread Information
November 21, 2019Algorithms are complex in their nature and can be hard to understand, but there are things that make Google’s algorithm especially hard to pin down and replicate. Algorithms are designed to favor content with certain characteristics, and rank it well, and suppress other content if it is missing the positive characteristics, or is heavy with […]
Read MoreWebinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console
Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]
Read MoreWebinar: Fraggles, Mobile-First Indexing & the SERP of the Future
July 30, 2019Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]
Read MoreWebinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You
March 15, 2019Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles‘ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]
Read MoreWhat the Heck are Fraggles?
February 18, 2019If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970s or early 1980s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]
Read MoreWebinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing
February 16, 2019Mobile-First Indexing is more about Google organizing information around the Knowledge Graph than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. It […]
Read MoreChanging the iOS Language Settings on an iPhone 6s
January 16, 2019by Denica Masby This is an instructional guide for changing the language in iOS Phone Settings, iCloud Settings, Google Cloud Account and Search Settings on Google. It is a navigational supporting article for Query Language, Phone Language & Physical Location Article from The Entity & Language Series by Denica Masby and Cindy Krum. If you want to test how changing […]
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