Add the top search queries that are important to your brand or your competitors to track.

Select a testing frequency or interval period for each SERP test. For example, if you choose a daily test, we’ll test and archive screenshots of that SERP everyday so you can aggressively monitor it for variations. Conversely, you can setup other keywords to only test monthly if less aggressive monitoring is needed. 

Tip: Set most competitive keywords to track daily and stable keywords to track monthly.

You can choose from over 50+ mobile and desktop devices to use in your test. The SERP Datalyzer will display search results for the device of your choosing, so that you can go back in time and watch for SERP variations on different devices! Remember, sometimes search results do change between iOS and Android devices, as well as desktop.

If you haven’t already during your account setup, add brand identifiers to your account. Brand identifiers are things like your main website links, social links, blog posts you’ve appeared on or any other links relevant to your brand! This is how the SERP Tracker will know whether something in the result belongs to you, so we can be score how well your brand is represented overall on a search result – what we call your ‘Moxie.’ 

Click ‘submit’ and start your automatic SERP tracking! The SERP Datalyzer will return a live result immediately and begin archiving within 24 hours. Come back later in the week to start seeing your data populate!