Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

November 21, 2019

Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]

Read More

Webinar: Fraggles, Mobile-First Indexing & the SERP of the Future

July 30, 2019

Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]

Read More

Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You

March 15, 2019

Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles‘ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]

Read More

Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

February 16, 2019

Mobile-First Indexing is more about Google organizing information around the Knowledge Graph than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. It […]

Read More
Newer posts