Mobile-First Indexing Archives

How to Set-Up WebPageTest to Evaluate Technical SEO

July 25, 2021

WebPageTest and Technical SEO This article is an instructional guide to help you accurately test load time using WebPageTest.org. It is a supporting tutorial that is part of the MobileMoxie Technical SEO Article Series. In May 2021, Google released one of their biggest algorithm updates after the roll-out of Mobile-First Indexing, announcing that load time […]

How to Optimize Robot Instructions for Technical SEO

July 22, 2021

Robot.txt, On-page Robot Instructions & their Importance in SEO Crawling, indexing, rendering and ranking are the 4 basic elements of SEO. This article will focus on how robot instructions can be improved to have a positive site-wide impact on SEO and help you manage what pages on your website should and should not be indexed […]

Webinar: Mobile-First Indexing: What Got You There, Won’t Get You Here

September 17, 2020

At MobileMoxie, we believe that Google’s Launch of Mobile-First Indexing enabled them to change the organization of their index, which in turn, is changing the look and feel of most search results – especially on mobile. This presentation focuses on the very important data that is not representative in most SEO analytics, but that can […]

Looking at SEO with the Paradigm of the Future – Webinar

June 30, 2020

Often, it is just as important to be able to predict or anticipate the future, as it is to be able to assess and diagnose a current situation. this is one of my favorite talks that I have ever done because it reviews some of the predictions that I have made over the course of […]

Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

November 21, 2019

Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not what it used […]

Webinar: Fraggles, Mobile-First Indexing & the SERP of the Future

July 30, 2019

Fraggles are a concept that I have been talking a lot this year. They are a new indexable unit, like a page but smaller, and it appears that Google is indexing them to help them surface answers in search results. This is a speculative theory about how Google works, now that Mobile-First Indexing has launched. […]

Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You

March 15, 2019

Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles‘ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]

What the Heck are Fraggles?

February 18, 2019

If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970s or early 1980s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]

Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

February 16, 2019

Mobile-First Indexing is more about Google organizing information around the Knowledge Graph than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. It […]

The Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)

January 10, 2019

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, but […]