Blog Page - Page 5 of 9 - MobileMoxie Blog

Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You

March 15, 2019

Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles‘ are taking clicks away from traditional organic search results and keeping the user in the Google SERP longer, often without […]

What the Heck are Fraggles?

February 18, 2019

If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970s or early 1980s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame Street; The main […]

Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

February 16, 2019

Mobile-First Indexing is more about Google organizing information around the Knowledge Graph than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results in different industries. It […]

Changing the iOS Language Settings on an iPhone 6s

January 16, 2019

by Denica Masby This is an instructional guide for changing the language in iOS Phone Settings, iCloud Settings, Google Cloud Account and Search Settings on Google. It is a navigational supporting article for Query Language, Phone Language & Physical Location Article from The Entity & Language Series by Denica Masby and Cindy Krum. If you want to test how changing […]

The Entity & Language Series: Query Language, Phone Language & Physical Location (5 of 5)

January 10, 2019

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum In the past few months, we are seeing more and more evidence that Google’s Mobile-First Indexing is not just a change of the primary crawler, but […]

The Entity & Language Series: Translation and Language APIs Impact on Query Understanding & Entity Understanding (4 of 5)

July 2, 2018

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that the shift to […]

The Entity & Language Series: Translation and Language APIs Impact on Search (3 of 5)

June 22, 2018

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum Google’s Mobile-First Index, or as we call it at MobileMoxie – the Entity-First Index, is changing the way Google organizes information, especially in terms of language. […]

International ASO Article 3: Execution – Nitty-Gritty Details About Keyword Research, Metadata Submission & Verification for ASO (3/3)

May 4, 2018

By: Kathryn Hillis & Cindy Krum International App Store Optimization (ASO) can be quite complicated, so it is important to know what you are getting yourself into. This is the third article in a four-part International ASO series that walks through the high-level concepts and nitty-gritty details you need to know when creating and implementing an International […]

The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 5)

April 20, 2018

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum All of a sudden, we are seeing translation happen everywhere in the Google ecosystem: Google Maps is now available in 39 new languages, Google Translate rolled out new […]

The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5)

April 11, 2018

NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Cindy Krum Mobile-First Indexing has been getting a lot of attention recently, but in my mind, most of it misses the point. Talking about Mobile-First Indexing only in terms of […]