App Promo Text

When apps are submitted to the iTunes App Store, they can include Promo Text. The Promo Text can be updated at any time and does not impact keyword rankings in the store. It is designed to allow apps to update promotions to help drive app downloads related to a specific promotion – for example a shopping app that has a sale on swimsuits might include Promo Text about that, to help drive downloads for people who want to shop the swimsuit sale.