How to Set-Up WebPageTest to Evaluate Technical SEO

July 25, 2021

WebPageTest and Technical SEO This article is an instructional guide to help you accurately test load time using WebPageTest.org. It is a supporting tutorial that is part of the MobileMoxie Technical SEO Article Series. In May 2021, Google released one of their biggest algorithm updates after the roll-out of Mobile-First Indexing, announcing that load time […]

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How to Optimize Robot Instructions for Technical SEO

July 22, 2021

Robot.txt, On-page Robot Instructions & their Importance in SEO Crawling, indexing, rendering and ranking are the 4 basic elements of SEO. This article will focus on how robot instructions can be improved to have a positive site-wide impact on SEO and help you manage what pages on your website should and should not be indexed […]

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How to Track a GMB Location & Knowledge Graph in the Page-oscope for SEO

July 14, 2020

SUMMARY: This article will outline how you can find URLs for use in the MobileMoxie Page-oscope to track changes Google My Business (GMB) results from Google Map Packs (with g.co or g.page URLs), and how you can track Knowledge Graph with g.co URLs. Here are the links if you want to skip directly to one […]

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Mobile SEO: The Canonical Tag

January 4, 2013

One of the biggest problems with the current mobile search engine algorithm is that it has a difficulty understanding which page to rank when both a mobile and a traditional version of the page is available. If you leave it up to the search engines, even the mobile search engines tend to pick the traditional version of a page. This is because algorithmically, the traditional pages have more history and links than their newer mobile counterparts.

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2011 Mobile Marketing Statistics

February 24, 2012

Mobile Moxie on the Road, Part 8 Presented in Sydney, Australia; April 2011 Mobile communication has emerged as an important, if not vital, tool worldwide.  Mobile content and communication is an important source of news and information.  It develops communities and fosters communication.  It can also be used to promote assimilation with a culture or […]

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Mobile PPC Strategy – Get Results

February 22, 2012

Mobile Moxie on the Road, Part 7 Presented in Sydney, Australia; April 2011 Mobile ad spending is growing at breakneck speed.  In 2009 approximately $416 million was spent on mobile paid advertising, and by 2014 a projected $2.55 billion will be spent in the same channel.  Now is the time to educate yourself and start […]

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Mobile Couponing, SMS and QR Codes: What You Need to Know

February 20, 2012

Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. What do you do next? If you are targeting a mobile audience, consider integrating mobile couponing, SMS (text messaging), […]

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Mobile Marketing Channel Hurdles

February 17, 2012

Mobile Moxie on the Road, Part 5 Presented in Sydney, Australia; April 2011 While mobile marketing is definitely awesome, it isn’t always easy. Here we will discuss the most common hurdles in mobile marketing, and how to overcome them. For additional information on this topic, take a look at the Mobile Marketing Channel Hurdles slide […]

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Australia and APAC Mobile Marketing Recap: 6 Trends for 2011

February 15, 2012

Mobile Moxie on the Road, Part 4 Presented in Sydney, Australia; April 2011 A Look at the Major Trends In Mobile Marketing from 2011 In this presentation we explore the state of mobile marketing, take a deeper look into the Australian and South Pacific mobile marketing stats, and discuss important topics from 2011. Take a […]

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Mobile Site Usability – 16 Mistakes to Avoid

February 13, 2012

Mobile Moxie on the Road, Part 3 Presented in Sydney, Australia; April 2011 16 Mistakes to Avoid When Developing a Mobile Website So, you’re thinking of creating a mobile website. Good idea! Before you get started, learn these 16 mistakes to avoid and you will save yourself from a lot of wasted time and effort. […]

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