Mobile App Store SEO
February 10, 2012Mobile Moxie on the Road, Part 2 Presented in Sydney, Australia; April 2011 How To Optimize for Search in App Stores In this presentation we explore the tactics you can use to optimize your mobile phone applications for the search engines. Make sure to look at the AppStore SEO slide deck to see the graphs […]
Read MoreDevelop a Mobile Web App or a Phone App? How to Decide
February 9, 2012Mobile Moxie on the Road, Part I Presented in Sydney, Australia; April 2011 How To Decide Whether a Mobile Web App or Phone App is Right for You Mobile Moxie hit the road for Sydney in April, 2011 and presented on many topics for the Mobile Marketing Day and SMX Sydney. If you weren’t able […]
Read MorePromoting App Reviews with Tweets
March 25, 2011How to Drive App Reviews, that will Drive AppStore Rankings So, we can’t know for sure, but it is a pretty good bet that rankings and reviews play heavily into ALL of the AppStores ranking algorithms. This means that the higher percent of good reviews your application has, the better it will rank when people […]
Read MoreSEO: The Amazon Android AppStore
SEO: The Amazon Android AppStore NOTE: This post is actually about mobile-site SEO, as it has been done for the recent launch of the Amazon Android AppStore. There are things you might be able to glean from it about how to optimize your app submission, but that will be in another post. I just took […]
Read MoreAdapting Traditional Content for Mobile
March 4, 2011In most cases, when you endeavor to create a mobile website, you are planning on adapting content from your traditional website. This adaption of content can be done to varying degrees, but the minimum goal of your mobile site should be to provide a usable experience for ‘conversion.’ ‘Conversion’ is the end business reason for having a website in the first place – Whatever the goal of the site is, either to drive sales, downloads, signups or awareness, the conversion should be possible on a mobile handset without frustration.
Read MoreMobile SEO: Pagination
Mobile SEO: Pagination – Articles & eCommerce There is a divide in the mobile community about the value of pagination. Pagination is the act of breaking long articles into multiple urls or pages on the web. It was quite popular in the early days of ‘web’ and was also quite popular in the early days […]
Read MoreUser Agent Detection and Redirection
Mobile SEO: User Agent Detection and Redirection If you haven’t noticed, there is a lot of room for improvement in the mobile search algorithms. The main way that the current algorithms fall short, is in knowing when to rank a mobile page verses ranking a corresponding mobile page. In many cases, (especially if you are […]
Read MorePromoting Mobile Apps from Your Website
February 28, 2011Mobile SEO: Promoting Mobile Apps from Your Website Apps are definitely an important aspect of mobile marketing, but they are frequently not marketed effectively enough to hit critical mass or achieve the desired number of downloads, causing the project to fail, the app to loose internal support, and eventually, die on the vine (and in […]
Read MoreDriving AppStore Rankings in Google with Links
Driving AppStore Rankings in Google with Links Apps can rank in Google and other search engines. As the world of applications becomes more and more crowded, people will be looking to Google for application search. Google’s algorithm is much more sophisticated. It also has the potential of ranking applications that the AppStore does not approve […]
Read MoreOwn Your App Search Results Pages
After you Submit the Application: How to Own Your App Search Results Pages Don’t forget that the same marketing strategies that work on your traditional website will work to promote your application in Google. This includes both SEO and PPC. You can drive links from a variety of different sites directly to your app download […]
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