Tracking Book, eBook & Audio Book Rankings in SEO
April 27, 2020Most people don’t think much about using digital marketing for book promotion, but actually can be quite an effective way to drive purchases and downloads for your book, eBook, audiobook, or even whitepaper. Part of the difficulty with doing this is that Google often includes a Knowledge Graph at the top of the result, pushing […]
Read MoreMonitoring Music Rankings & IP in Google Search Results
Many artists, musicians, and even streaming platforms know that tracking and optimizing their search results can be very powerful for driving fan interactions, attendance, streams, and viewing of on and offline performances. If you are trying to track music-related queries or stay on top of your online reputation, that can be hard. There are not […]
Read MoreTracking Flight Search Results & SEO Over Time
Ever since the release of Google Flights, ranking well in Google on flight-related queries has been incredibly hard. There are not utilities to help companies know what is showing in Google Flights, and below it, so MobileMoxie is writing this tutorial to explain how you can use our Google SERP test tools to track top […]
Read MoreCapturing Changes to Hotel Rankings Over Time for SEO
Ever since Google introduced its hotel rankings and search engine, SEO for hotel chains and independent hotels has become much more difficult. The Google Hotels utility tends to rank well but is not based on traditional organic search engine optimization ranking factors. It is a mix of paid and organic ranking factors and also derived […]
Read MoreHow To Test Mobile Search Results for a Interesting Finds in the SERPerator
April 24, 2020Interesting Finds are a type of Google asset that can rank in a search result. They place a set of three or four articles on topics that are adjacent but not 100% related to the query that has been submitted; sometimes they only appear to include relevant modifiers along with the main keywords in the […]
Read MoreHow To Test Mobile Search Results for a Knowledge Graph in the SERPerator
Knowledge Graph is a big deal in SEO, especially when it comes to ‘position-zero‘ results taking SERP viability from traditional blue links to websites. This can be frustrating unless Knowledge Graph rankings are what you were going for in SEO. Building towards Knowledge Graph entries is growing in terms of how SEO’s view their ability […]
Read MoreHow to Find & Track Fraggles in Your SEO Efforts
Fraggles are another type of Google-formatted Rich Result that can rank in a search result. Fragment is a term that we coined, to describe when Google combines a fragment of text from a page with a link to a handle, or jump link on the page. We have written and spoken at length about Fraggles, […]
Read MoreTracking Recipes & Food SEO Results in the SERPerator
Search optimization for food and recipes can be especially complex because there are so many different kinds of results that can come into the SERP any time someone searches for food. In the query below, you can see that a search for ‘fried ice cream’ brings up a Knowledge Graph, video carousel, a Recipe Pack, […]
Read MoreHow To Track ‘How To’ Rich Results in SERPS Using the SERPerator
In the past year or so, Google has been encouraging ‘questions and answers’ formatted content, and a step by step tutorials. This seems to be part of their larger goal of becoming an Answer Engine, rather than just a search engine, but many SEOs are finding that this kind of content tends to rank well, […]
Read MoreHow to Track People Also Ask (PAA) Including Site-Specific PAA (from FAQ Schema) with the MobileMoxie SERPerator
People Also Ask results, also called PAAs have been around in the Google search results for a while now. People Also Ask results can be very interesting, because they may give us insight into how people are thinking about and searching for things related to our content. Many companies have developed strategies to gain visibility […]
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