People Also Ask (PAA)

People Also Ask (PAA) results are clusters of questions that are included within Google search results. The list of questions is shown, and answers to each question, with links to the website of origin are shown below the question in expansion arrows. It appears that the answers are derived from or helped with FAQ and potentially Q&A Schema markup. It also appears that the answers are similar or the same as a Featured Snipped that would rank when the question is submitted as a query. This relationship makes us believe that PAA and Featured Snippets both provide a support framework for the Knowledge Graph. It is important to note that their now appear to be search-related PAA, as well as domain-specific and page-specific PAA’s now – an opportunity for single pages or domains to improve SEO engagement that starts in a search result.

Related Terms:

Featured Snippets
Knowledge Graph
Entity-First Indexing
Entity Understanding