In the early days of SEO, SERPs were generally a standard ’10 Blue Links.’ Now, SERPs are highly variable, and can include a variety of different types of results – sometimes the results are from traditional websites, and sometimes the results are aggregated by Google because they will benefit from a special type of presentation, a different type of organization of the information, or information that links to different types of results, like Maps, Apps, Google My Business, Images, Videos or other things.

Related Terms:

Above The Fold
Position Zero
SEO Traffic