Product Listing Ad (PLA)

PLA stands for Product Listing Ad. These are a Google ad format that generally ranks at the top of a search result, and feature images of products. Products are uploaded to Google via an XML feed that is sent to the Google Merchant Center. Once a PLA ad is clicked on, it takes the user to Google Shopping, rather than landing the user on the seller’s website.

Related Terms:

Position Zero
Above The Fold