MobileMoxie Glossary

Direct traffic, when users type in the domain or URL of a page rather than searching for it in a search engine, is an indication of brand awareness and brand loyalty. A company that has strong or increasing direct traffic generally has a strong brand. Companies like this often need to focus digital marketing efforts on deeper content on the site that is not as available or obvious from the home page.

Related Terms:

SEO Traffic
Referral Traffic