How To Test Mobile Search Results for a Interesting Finds in the SERPerator
April 24, 2020Interesting Finds are a type of Google asset that can rank in a search result. They place a set of three or four articles on topics that are adjacent but not 100% related to the query that has been submitted; sometimes they only appear to include relevant modifiers along with the main keywords in the […]
Read MoreHow To Test Mobile Search Results for a Knowledge Graph in the SERPerator
Knowledge Graph is a big deal in SEO, especially when it comes to ‘position-zero‘ results taking SERP viability from traditional blue links to websites. This can be frustrating unless Knowledge Graph rankings are what you were going for in SEO. Building towards Knowledge Graph entries is growing in terms of how SEO’s view their ability […]
Read MoreHow to Find & Track Fraggles in Your SEO Efforts
Fraggles are another type of Google-formatted Rich Result that can rank in a search result. Fragment is a term that we coined, to describe when Google combines a fragment of text from a page with a link to a handle, or jump link on the page. We have written and spoken at length about Fraggles, […]
Read MoreTracking Recipes & Food SEO Results in the SERPerator
Search optimization for food and recipes can be especially complex because there are so many different kinds of results that can come into the SERP any time someone searches for food. In the query below, you can see that a search for ‘fried ice cream’ brings up a Knowledge Graph, video carousel, a Recipe Pack, […]
Read MoreHow To Track ‘How To’ Rich Results in SERPS Using the SERPerator
In the past year or so, Google has been encouraging ‘questions and answers’ formatted content, and a step by step tutorials. This seems to be part of their larger goal of becoming an Answer Engine, rather than just a search engine, but many SEOs are finding that this kind of content tends to rank well, […]
Read MoreHow to Track People Also Ask (PAA) Including Site-Specific PAA (from FAQ Schema) with the MobileMoxie SERPerator
People Also Ask results, also called PAAs have been around in the Google search results for a while now. People Also Ask results can be very interesting, because they may give us insight into how people are thinking about and searching for things related to our content. Many companies have developed strategies to gain visibility […]
Read MoreHow To Test Mobile Search Results for a Featured Snippet in the SERPerator
The growth of Featured Snippets over the past few years has been one of the biggest changes that SEOs have had to adapt to in the history of the discipline, and they continue to evolve. Now, Featured Snippets are finally tracked in Google Search Console, with a position number, which is a big deal. Previously, […]
Read MoreHow To Test Mobile Search Results for a Map Pack Ranking in the SERPerator
More than one-third of mobile queries are reported to have an offline local intent. These kinds of searches can return a Map Pack, a Google My Business (GMB) single or the main company website can rank at the top, but what ranks will have a direct impact on where you can expect to receive the […]
Read MoreTracking TV & Movie Rankings & Exposure in Google with the MobileMoxie SERPerator
Entertainment is a big deal, but it is definitely changing. Cable and newspaper subscriptions are down, while on-demand and online subscriptions are up. People are now getting their content online much more often, and they feel more empowered to pick and choose, to consume their entertainment whenever they want. As more and more entertainment moves […]
Read MoreHow To Test Mobile Search Results for Video in the SERPerator
April 22, 2020After searches for local businesses, entertainment-oriented queries are the second highest type of query on mobile, and they are growing. People search for all different kinds of entertainment on mobile devices, including apps, books, and music, showtimes, but the most common type of entertainment that people consume on their phones and tablets is video content. […]
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