Additional Workshop

Hi Everyone,



If you couldn’t attend the first Webinar on January 21st, we will be holding another one, Friday, January 23rd at 9am Pacific. Click here to sign up, and get more information on the Mobile Marketing Webinar!







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Ten Ways to Get Started in Mobile Marketing-Webinar, Jan. 20, 2009

Hi Everyone,

I will be doing a mobile marketing webinar on January 20th 9am Pacific, noon, Eastern. This is a video that previews what we will be talking about. The webinar talks about how mobile can help marketers reach customers in the most targeted and personal way possible, right when they are making a purchase decision. This workshop will be great for online marketers, but also with off-line marketers who want to bridge the gap between on and off-line marketing. We will focus on mobile SEO and development, but also briefly cover SMS and mobile email strategties. I will cover how mobile fits into the marketing mix. Mobile isn’t meant to stand on its own, so we will discuss how it can be most effectively integrated into your existing marketing campaigns. The workshop will discuss 10 ways to get started in mobie marketing, and fill focus on the three tennants of a good mobile marketing strategy: findability, interactivity and usability.

This workshop will be highly interactive, and we will encourage specific questions and discussion. The cost is $395. Click here to learn more about the workshop: Ten Ways to Get Started in Mobile Marketing or click here to register for the Mobile Marketing Webinar.

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SES London Mobile Session & Training Preview – Byron Gordon

In this interview, Byron, from SEO PR and I talk about SES London. In the mobile session, on the 17th I will be giving lots of new statistics and graphs that show how mobile internet adoption and the adoption of mobile web search are being used around hte world. I will talk about the mentality of mobile searchers, and how that should impact your web strategy if you are hoping to reach a mobile audience. Mobile is different, and people are using methods other than just traditional mobile search, (like mobile applications and location based search) to find what they are looking for, so I’ll also talk about how you can use those to improve your mobile presence.

Byron and I also talk about the half day mobile training that will happen on Februrary 20th. In that I will give deep explanations of what companies should do to improve their mobile web presence. It will focus on SEO, but will also cover mobile applications, mobile email and SMS marketing. If you are on the fence, and not sure if you should attend or not, there will be cake, if that makes your decision any easier!



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Mobile SEO Interview: SES Chicago Interview, Duncan Alney

Hi Everyone,

This is an interview I did with Duncan Alney from FirebellyFilms.com. In the video we talk about what sites can do to improve their search engine rankings on mobile search engines. We also talk about how mobile can bridge the gap between on and off-line behavior, and how that will force companies to improve their online presence to cater to a more mobile audience. Finally, we talk about how the mobile phone, and mobile search can give us the ability to more track how a company’s online presence and influence off-line behavior.

Enjoy!

PS: Yes I noticed the misspelling. We are working on it!

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